Inspirational Innovator: The Chief Customer Officer Council

Since its inception in 2008, the Chief Customer Officer Council has been the sounding board for individuals in customer service leadership roles across the globe. The position of Chief Customer Officer (CCO) is relatively new and innovative in its own right, making customer service strategy a priority at all levels of a company. The CCO Council serves to support and inspire those CCOs in their quest for superior customer service. This was the concept that lead Curtis Bingham—Founder of the CCO Council—to create a forum where individuals serving in CCO roles could exchange ideas that maximize not only the productivity of their firms, but also their understanding of consumers as a whole, allowing them to unlock new and unique ways to reach them. Today, the CCO Council has become a resource that is widely recognized and highly regarded among CCOs at brands like Oracle, Microsoft, Merck & Rosetta Stone (to name a few), who implement customer service strategies that originate here.

The common thread that binds the numerous members of the CCO Council is the amount of time saved by avoiding the trial & error phase often associated with the execution of new customer service strategies. Within the council, members contribute to a unique peer-to-peer exchange with other members in an effort to resolve “chronic customer issues, create sustainable competitive advantage, help retain profitable customers, and drive profitable customer behavior through the effective customer strategy.” The CCO Council has proven its worth to the numerous customer-conscious companies who realize not only the benefit in creating a CCO position, but implementing fresh and innovative business solutions.

The CCO Council also provides countless useful resources for non-members, and sheds light on to topics such as customer vulnerability to competitors, building and maintaining customer loyalty, as well as customer advocacy solutions from highly recognized members of the organization.

For its work to support and further develop the role of the Chief Customer Officer by serving as a resource and providing a sounding board for CCOs around the world, the CCO Council joins our list of Inspirational Innovators.

Click here to learn more about the critical role of Chief Customer Officers in organizations.

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